Friday, July 18, 2008

No Starbucks closures in Fort Wayne

No Starbucks shops are closing in Fort Wayne. Here's the list.

Some people are gloating over the closures around the country. Personally, I have nothing against Starbucks. But there were a couple things I wondered about that company:

Q.How they could make money by opening new stores in close proximity to existing Starbuck stores?
A.They weren't making money.

Q.How do they get away with charging $3 for coffee?
A.Because people will pay it. When I buy coffee at a coffee shop, I'm paying for service, atmosphere, and a place to sit down. Having said that, I still don't know why people buy Starbucks coffee at the drive-thru.

Q. Why do people bitch about paying $4 for a gallon of gas but not $3 for a cup of coffee?
A. Gas is a commodity. You can get regular, premium, and super. You pick your octane level and that is what you buy week to week. A price increase can dent your budget. Coffee is a luxury item. People expect to be overcharged.

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